Pseudonymity Now: '"From an economics point of view, your data is becoming a commodity," said Hill, president of Zero-Knowledge Systems. "All of this is leading the charge for people to say 'I don't want to give up my data.'"' Here's one 'right' that won't be won in the courts... people need to more-or-less decide together that when a company abuses their personal information, not to shop with that company or give it any money. That's all it would take, universal cooperation in the consumer's best interest.