Step one of hawking your identity theft solution is...

... getting the identity of the propective customer correct.

And the error has already spread; in the same batch of mail I have an AT&T credit card offer for Douglas Bowers.

(One of my previous nom des plumes was "Jerome Bavers". Hmmmmm... nope.)

I wonder how long Douglas here will take to die?

Only with computers can you make millions of errors per second.