Update on yesterday's Alexa story: FTC Investigates Amazon's Alexa Using a packet sniffer to monitor the data travelling between his computer and Alexa's servers, Smith discovered that his full home address had been sent to Alexa while he was using AltaVista's yellow-page service. He also learned that Alexa's servers had received detailed information from an airline ticket purchase he made on Travelocity, and a personal phone call he made to a relative in Florida. Wow!