Now, Companies Can Track Down TheirCyber-Critics Misc.7/9/2000; 3:07:43 PM ''Thanks to a new product from Dallas-based eWatch -- and sold through Edelman Interactive public relations agency and PR Newswire -- companies can now monitor what people do or say on the Web and respond. The result: So-called "anticorporate activism," as it's known in the flak trade, will never be the same -- and neither will your sense of free speech as a consumer.'' ..."Still not convinced this is for real? eWatch's Skinner says Northwest Airlines used his service earlier this year to help it track down the identities of employees who organized a "sick-out" that nearly halted flights over the last Christmas holiday. The company has since fired those employees, and a court has upheld the legality of that action. The ruling is under appeal. Northwest is now using eWatch to help it target -- for reeducation -- the most teed-off of its fed-up fliers."Another reminder that technology will rise to the challenge of repressing people if we let it.