Design Vision
Technology & Sociology
6/15/2000; 3:18:41 PM "As software becomes a bigger and bigger element of even the most "hard" products ( aircraft, bridges, buildings ), human beings have a capacity to "melt" those products -- that is, to customize and connect them in ways that meet our needs more directly. But delivering on that capacity means inviting people to help shape products that they need. Don't create products for customers -- cocreate with them."

Excellent essay on the future. Are we sheep to be manipulated, or people to be respected?