'Invisible' web code infringes trademark Country Watch: Britain6/8/2000; 1:32:19 PM "A trademark is a trademark even if only a computer can read it, according to a UK high court ruling."The "invisible" web code in question is a META tag that tells search engines what's on the page... Mandata used Road Tech's (a competitor) trademarks in these tags so when people searched for Road Tech stuff, the search engines would return links to Mandata's page.While this ruling is not surprising, it's worth pointing out that Mandata's presumption that as long as no human viewed the trademarks that it would be OK is not necessarily too far off base. Computers have no legal existance (a computer can't break the law, only the user), so this may be the first case where a trademark violation occurred with only the violator involved. Trademarks were originally meant to protect brands from being diluted in mind-share-space, but this extend some protections into cyberspace as well.