A List Apart Privacy from Companies6/5/2000; 7:18:26 AM April 28, 2000: "The electronic privacy invasion points to the failure of site designers to provide compelling content, clear navigation, and a user experience memorable enough to entice repeat visits. Click-thru is more important than Content. We have opted to become Electronic Rapists."This may overstate the case a bit (not all cookies are privacy invasions!), but I think that it's more accurate then most would admit.We tend to forget what is being done to us, because it happens so slowly and each step seems so small. The proverbial frog jumps right out of boiling water but will let you slowly raise the water temperature around it until it dies. We need to look around every once in a while and notice the bubbles in the water forming around us.(That's one of the reasons I'm so against web site annotation. It's just one of the ways the heat gets turned up on web sites.)