DoubleClick Plan Falls Short
Privacy from Companies
5/2/2000; 10:02:27 PM Feb 15, 2000: Privacy advocates prefer opt-in plans, where companies can't collect information unless the consumer has actively provided consent, over opt-out. For a company that promised really hard, honest to never collect data ever, so help them the BBB, only opt-in makes sense for them. Anything else is a lie.