Amazon, Alexa unit face privacy lawsuits Privacy from Companies5/2/2000; 6:00:49 PM Feb 8, 2000: I don't usually emphasize this issue, but it is one that people should be aware of. Alexa is a browser companion that, among other things, gives a "More Pages Like This One" type-feature. In order to display that information, the software must query the Alexa servers on every page view. This gives them access to your browsing patterns for every page you visit while this tool is activated. They may have stepped over the line, if this article is correct.Some browser companians, such as uTOK, promise never to use your information in that fashion. Other make no such promise. None of them have any other visible residue stream at this time without collecting and selling this information (Third Voice as of two weeks ago still appears not to have sold any ads for the service). And what promises exist can unfortunately be erased if the company in question is aquired by another, which is part of the Doubleclick fiasco. If you really care about your privacy, at the very least, I'd recommend against using any of the browser companions. (update upon conversion to News Item format: Link is now dead, sorry.)