Web Bugs FAQ
Privacy from Companies
5/2/2000; 4:43:48 PM Feb 1, 2000: Richard M. Smith is giving the name 'web bugs' to image tags that track your web usage on sites that use them. He has a FAQ the topic, and guess what? The recent Doubleclick tracking fiasco only tells half the story. It's worse then you think; some sites that aren't affilited with DoubleClick are helping them track you anyhow! (This was actually news to me; check it out even if you've been following DoubleClick in the news.)

What few excuses they have fabricated ("We're doing it so you don't see the same ad too often...") are totally invalidated in light of this information. I recommend that you look at junkbusters.org and look in to the proxy server they offer...