summer of the SHARK!
It looks like they're trying for another "Summer of the Shark!" journalistic feeding frenzy again.
They haven't really been able to push a Summer of the Shark through since 9/11, for obvious reasons.
Don't you think these journalists would wake up one day and ask themselves, "Is this what I went to journalism school for? So I could try to jam yet another Summer of the Shark down the public's throat?"