It Doesnt Take Much To Make You Stand Out
Privacy from Companies
10/10/2000; 10:33:33 AM
'EIGHTY-SEVEN PERCENT of the population of the U.S. can be uniquely identified [only] by their date of birth, gender and five-digit ZIP code, says Latanya Sweeney, assistant professor of computer science and public policy at Carnegie Mellon University in Pittsburgh. Web sites often ask for such seemingly innocuous information and people provide it, thinking that they will remain unknown.'