The Incredible Shrinking Internet
Misc.
11/2/2000; 2:24:45 PM
'The really scary scenario for advocates of open access to broadband is that cable companies have the power not just to slow info, but to block it completely. If Time Warner should hook up with a big search engine, posits Rosen, the company could close the gate to others.
'Already some search engines are accepting money to rank paying companies higher than others, so a query about running shoes will result in a list of products from the advertiser. For regular consumers, it's not always apparent which search engines have paid placement and which don't. Now, with the rise of cable monopolies, search engines may be forced to bring up the names of businesses the broadband providers have arrangements with. "As it is," Rosen adds, "pure search engines like Google are getting rarer."